GROUP TOUR
FASHION, BEAUTY & DISCOVERY
A 10-day group journey through Italy's four style capitals — Venice's textile heritage, Milan's haute couture, Florence's leather artisans, and Rome's personal shopping.
The journey
Ten days through Italy's four fashion capitals — Venice, Milan, Florence, Rome — connected by train and luggage delivered hotel-to-hotel. The journey opens in Venice with a private water taxi from the airport and a welcome cocktail. A guided tour of the city's textile museum and the optional iconic costume atelier reveals Venetian fashion heritage. Milan brings a private guided walk through the historic fashion district and a visit to Armani's design museum. In Florence, the Gucci Garden Museum and the city's leather artisan ateliers, with an optional shopping day at the Tuscan luxury outlet. Rome closes the journey with personal shopping along Via Condotti and the Fendi headquarters at the Palazzo della Civiltà Italiana. Italy's full fashion vertical, lived as a small group with private guides, atelier access, and the curated shopping experience clients can't get on their own.
Highlights
- Private water taxi arrival in Venice with welcome cocktail An elegant arrival to set the tone — private water taxi from the airport directly to the hotel, then an evening welcome cocktail to bring the group together.
- Venice textile museum private guided tour Step into the elegance of Venetian fashion with a private guide — historic fabrics, theatrical costumes, and masks reveal the city's textile heritage.
- Optional Venetian costume atelier with private fitting An optional highlight at one of Venice's iconic costume ateliers — private fitting and photoshoot in handcrafted Venetian costumes, exclusive to small groups.
- Milan haute couture walking tour with Armani museum Private guided walk through Milan's historic fashion district with a visit to Armani's design museum — the elegance and innovation of Italian haute couture at its source.
- Florence Gucci Garden Museum and leather artisans Private guided day in Florence's artisanal soul — Gucci Garden Museum, the city's best ateliers for fine leather goods and accessories, crafted with timeless Italian flair.
- Rome personal shopping along Via Condotti A day with a personal shopping expert exploring Via Condotti and Rome's most glamorous boutiques — discover the client's Italian signature style with curated guidance.
- Optional Fendi headquarters at the Palazzo della Civiltà An optional visit to Fendi's iconic Roman headquarters at the Palazzo della Civiltà Italiana — fashion architecture meets Roman grandeur.
- High-speed train and luggage-free service between cities Train travel between Venice, Milan, Florence, and Rome — bags travel ahead from hotel to hotel, the group moves light and arrives ready.
Locations
Overnight stays
Venice
Milan
Florence
Rome
TOUR FEATURES
Group tours start from 8 people.
A low minimum means more of your clients can actually form a group – without chasing numbers to make it happen
Experience focus.
Built around Italian style across four cities — Venetian costume tradition, Milan’s fashion district, Florence’s artisan workshops, and Rome’s couture shopping streets.
USD pricing, commission included.
Wide sales window – we hold the quote, you sell at your pace. All in USD, your commission already built in.
Itinerary
DAY 1 — VENICE
- AM/PM | Arrival in Venice, private water taxi from the airport to the hotel, hotel check-in. Afternoon to stroll the canals.
- Evening | Welcome cocktail with the group.
DAY 2 — VENICE — TEXTILE HERITAGE
- AM | Private guided tour of Venice’s textile museum — historic fabrics, theatrical costumes, masks.
- PM | Optional gondola ride or private fitting and photoshoot at an iconic Venetian costume atelier.
DAY 3 — VENICE → MILAN
- AM | Water taxi to the train station, business-class high-speed train to Milan, luggage transfer to hotel.
- PM | Aperitivo and free time to discover Milan — optional Duomo rooftop, Brera, or Fondazione Prada.
DAY 4 — MILAN — HAUTE COUTURE
- AM | Private guided walking tour through Milan’s historic fashion district.
- PM | Visit to Armani’s design museum — the elegance and innovation of Italian haute couture.
DAY 5 — MILAN → FLORENCE
- AM | Business-class high-speed train to Florence, luggage transfer to hotel.
- PM | Free afternoon — optional Uffizi, Michelangelo’s David, Vespa ride, or wine tasting in the Chianti hills.
DAY 6 — FLORENCE — LEATHER & LUXURY
- Full day | Private guided day discovering Florence’s artisanal soul — Gucci Garden Museum and the city’s best ateliers for fine leather goods.
DAY 7 — FLORENCE — OUTLET DAY (OPTIONAL)
- Full day | Optional refined shopping at Florence’s luxury outlet (Gucci, Valentino, Bottega Veneta, and more) with personal shopper services. Or free day to enjoy Florence.
DAY 8 — FLORENCE → ROME
- AM | Business-class train to Rome, luggage transfer to hotel.
- PM | Optional visit to the Fendi headquarters at the Palazzo della Civiltà Italiana, or a hidden jewelry atelier.
DAY 9 — ROME — PERSONAL SHOPPING
- Full day | A day with a personal shopper exploring Via Condotti and Rome’s most glamorous boutiques — curated style guidance and exclusive purchases.
DAY 10 — DEPARTURE
- AM | Private transfer to the airport.
Selling tips
- Italy's full fashion vertical — four cities, four signatures This tour covers Venice (textile heritage), Milan (haute couture), Florence (leather artisans), and Rome (luxury shopping) — the four cornerstones of Italian fashion in a single itinerary. No other Italy tour ties these four threads together. The angle for clients who travel for fashion, design, and craftsmanship — not just for sightseeing.
- Private guides and atelier access — what large-group tours can't deliver Private guides at every fashion stop, optional access to a Venetian costume atelier with private fitting, personal shopper in Rome — these are not standard inclusions in larger group tours. The angle for sophisticated clients who want exclusivity and access to the people behind Italian style.
- From 8 — perfect for fashion-loving social groups Designed for groups of 8 or more — friends celebrating milestones, mother-daughter trips, fashion club groups, bachelorette parties, or alumni reunions with shared style interests. The angle for advisors with a defined social group of clients seeking an Italian style escape together.
Cost
STARTING PRICE
from $4,700 per person
Commission included
CALCULATED ON
Group size
12 guests
Travel month
April
Room type
Double occupancy
Final princing depends on group size, dates, and customizations.
Accomodation
The hotels shown are our main partners in each destination. At quote time we'll choose them together based on your client's needs.
Signature collection
Our collection features high standards 4-star hotels. The hotels mentioned are for reference only.
Venice
Boutique 4-star hotel near the canals (specific name confirmed at Planning Call phase)
Milan
Design hotel near the fashion district (specific name confirmed at Planning Call phase)
Florence
Boutique hotel in the historic center (specific name confirmed at Planning Call phase)
Rome
Boutique hotel near Via Condotti (specific name confirmed at Planning Call phase)
What’s included
Accomodation
- 9 nights in carefully selected hotels (specific properties confirmed during Planning Call phase)
Meals
- Daily breakfast
- Welcome cocktail in Venice
Activities
- Private water taxi airport-to-hotel arrival in Venice
- Private guided Venice textile museum tour
- Optional Venetian costume atelier private fitting (additional cost)
- Private guided walking tour of Milan’s fashion district with Armani museum visit
- Private guided Florence artisan day with Gucci Garden Museum
- Optional Florence luxury outlet day with personal shopper (additional cost)
- Personal shopping day in Rome along Via Condotti
- Optional Fendi headquarters / Palazzo della Civiltà visit
Transportation
- Business-class high-speed train tickets — Venice → Milan → Florence → Rome
- Luggage-free service between cities (bags transferred hotel-to-hotel)
- Private water taxi in Venice (arrival and departure)
- Private departure transfer to Rome airport
Local team and guides
- Italian tour leader, fluent in the group’s language, throughout the journey
- Top-certified local fashion guides for all curated experiences
- 24/7 on-the-ground assistance throughout the stay
Terms & Conditions
Mandatory
Minimum: 8 pax
Payment
- 30% deposit at booking
- 70% balance 60 days prior to departure
Departure date changes
- Free up to 90 days before departure
- From 89 days onward: changes subject to availability and third-party fees
Cancellation
- 60+ working days before departure: deposit non-refundable
- 59–51 working days: 50% of total tour cost
- 50 working days or less: 100% of total tour cost
Not included
- Tips, extras, hotel city taxes (payable on spot), and anything not listed under ‘Price Includes.’
These conditions apply to standard group tour bookings. Specific terms may vary depending on group type, booking lead time, hotel requirements, and destination. Your dedicated Group Travel specialist will confirm the applicable conditions at the time of proposal.
Our process
Planning call
We don’t start with an email. We start with a call. You tell us about your client — who they are, what they’ve already done, what they dream of, what they’d never accept. We ask the right questions. Then we build a proposal designed to sell itself: hotels, inclusions, margin structure — all aligned before your client sees anything.
Ready to sell – Zero deposit
Once you decide to move forward, we block the hotels, lock the exchange rate, and define the selling price. Cancellation terms are set and fixed. No deposit required at this stage — unless the hotel requires it, or for short-notice departures. You start your sales campaign with full clarity and zero exposure.
Group Assessment
As sales progress, we review allotments and minimums together — adjusting where needed, releasing what isn’t working. We take every measure to minimise cancellation risk. At this stage, we define the non-refundable deposit needed to move forward: between 10% and 30%, depending on the hotel.
Final settlement
Balance requested 90 days before departure. Predictable, clean, no surprises.
