This 10-day journey moves through Italy’s most authentic landscapes, where tradition is still lived, tasted, and shared. It begins in Rome, where daily life unfolds between market stalls, Baroque masterpieces, and the Pantheon’s timeless power. The rhythm shifts as your clients travel south toward Sorrento, where the fragrance of citrus groves, the blue of the Amalfi Coast, and a sunlit lunch among lemon trees set the tone for slow, joyful exploration. From there, the journey enters Matera, one of Italy’s most ancient and atmospheric cities. Cooking in the Sassi and wandering its stone alleyways reveal a world carved from history. The discovery continues with a visit to Alberobello, where fairytale Trulli and quiet whitewashed lanes showcase the soul of rural Puglia. The final chapter unfolds in Naples, where vibrant streets, irresistible pizza, and the echoes of Pompeii bring together Italy’s passion, flavor, and heritage. Balanced, meaningful, and deeply sensory, this is Italy at its most authentic.