GROUP TOUR
ITALY CAR LOVERS — DRIVE, TASTE, DISCOVER
A 10-day group journey through Italy's motor heritage — Alfa Romeo Museum, vintage Fiat 500 in Tuscany, Ferrari factory, Ducati and Lamborghini, plus Bologna's food scene and Valpolicella wines.
The journey
Ten days through Italy's automotive heritage and the lifestyle that surrounds it — Milan to Verona, with Motor Valley at the center. The journey opens in Milan, capital of design and innovation, with a welcome dinner and a guided visit to the Alfa Romeo Museum revealing over a century of Italian automotive identity. Florence brings Renaissance elegance and the most iconic Italian-classic experience: a vintage Fiat 500 drive through the Tuscan hills with an olive oil tasting at a traditional farmhouse. Bologna, Italy's food capital, opens the doors of Motor Valley — Ferrari with full VIP access (museum, factory, Fiorano racetrack), Ducati and Lamborghini with their motorcycle and supercar legends. The closing chapters: Verona's UNESCO old town, then a Valpolicella wine tour through the rolling hills of Amarone country. Italy's motor passion lived alongside food, wine, and the slow pleasures that define Italian style.
Highlights
- Welcome dinner in Milan An opening dinner in Italy's capital of design and innovation — convivial start to the journey within the group.
- Alfa Romeo Museum guided visit in Arese An immersive guided tour through the official Alfa Romeo Museum — over a century of design, innovation, and racing heritage that shaped Italy's automotive identity.
- Vintage Fiat 500 drive through the Tuscan hills with olive oil tasting Take the wheel of a classic Fiat 500 and cruise the rolling Tuscan countryside — landscape, elegance, and cinematic charm. The day continues with an olive oil tasting at a traditional farmhouse.
- Bologna food capital walking tour A guided walk through Bologna's medieval streets, traditional markets, and signature dishes — including authentic tagliatelle al ragù in Italy's recognized food capital.
- Ducati and Lamborghini museums with regional lunch A day at two more Motor Valley legends — the Ducati museum (Italy's motorcycle icon) and the Lamborghini museum (bold supercar design), with a regional Emilia-Romagna lunch in between.
- Verona UNESCO old town private walking tour A private guided tour of Verona — Juliet's balcony, the ancient Roman Arena, and the romantic UNESCO-listed historic center.
- Valpolicella wine tour with Amarone tastings A day in the lush hills of Valpolicella — wine tastings and local specialties, discovering the secrets of Amarone, one of Italy's most prestigious red wines.
- High-speed train and luggage-free service between cities Train travel between Milan, Florence, Bologna, and Verona — bags travel ahead from hotel to hotel, the group moves light.
Locations
Overnight stays
Milano
Florence
Bologna
Verona
TOUR FEATURES
Group tours start from 8 people.
A low minimum means more of your clients can actually form a group – without chasing numbers to make it happen
Experience focus.
Built around Italy’s automotive heritage and lifestyle — vintage classics, Motor Valley factories and museums, food capital cuisine, and wine country in a single journey.
USD pricing, commission included.
Wide sales window – we hold the quote, you sell at your pace. All in USD, your commission already built in.
Itinerary
DAY 1 — MILAN
- PM | Arrival in Milan, hotel check-in.
- Evening | Welcome dinner with the group.
DAY 2 — MILAN — ALFA ROMEO
- Full day | Guided visit to the Alfa Romeo Museum in Arese — over a century of Italian automotive design and racing heritage.
DAY 3 — MILAN → FLORENCE
- AM | High-speed train to Florence, hotel check-in.
- PM | Free afternoon among Renaissance masterpieces and timeless streetscapes.
DAY 4 — TUSCAN COUNTRYSIDE — VINTAGE FIAT 500
- Full day | Vintage Fiat 500 drive through the rolling Tuscan hills with olive oil tasting at a traditional farmhouse.
DAY 5 — FLORENCE → BOLOGNA
- AM | Train to Bologna, hotel check-in.
- PM | Guided walking tour of Bologna’s food capital — medieval streets, traditional markets, signature dishes including tagliatelle al ragù.
DAY 6 — FERRARI VIP DAY
- Full day | Ferrari full VIP experience — museum, factory tour, Fiorano racetrack, gourmet lunch.
DAY 7 — DUCATI & LAMBORGHINI
- Full day | Ducati museum and Lamborghini museum, with a regional Emilia-Romagna lunch in between.
DAY 8 — BOLOGNA → VERONA
- AM | Train to Verona, hotel check-in.
- PM | Private walking tour of Verona — Juliet’s balcony, the Roman Arena, UNESCO old town.
DAY 9 — VALPOLICELLA WINES
- Full day | Valpolicella wine tour through the hills — tastings, local specialties, and the secrets of Amarone.
DAY 10 — DEPARTURE
- AM | Private transfer to Venice Airport.
Selling tips
- Italy's motor heritage with Ducati included — a unique angle for car AND motorcycle clients Most Italy automotive tours focus on supercars only. This one combines Ferrari, Lamborghini, AND Ducati (Italy's iconic motorcycle brand), plus the Alfa Romeo Museum and a vintage Fiat 500 drive — covering the full spectrum of Italian motor culture. The angle for car clubs, motorcycle enthusiasts, vintage car lovers, or mixed automotive interest groups.
- Vintage Fiat 500 drive — the cinematic Italian classic moment The vintage Fiat 500 drive through the Tuscan hills is a uniquely Italian experience — cinematic, photographable, instantly recognizable. Most Motor Valley tours skip the vintage angle. The angle for clients who want the slow-Italian-classic moment alongside the supercar adrenaline — including partners and family members who may not share the supercar passion.
- Bologna food capital + Valpolicella wines — balance for non-car partners Bologna's food culture (tagliatelle al ragù, traditional markets) and the Valpolicella wine country bring the journey beyond engines — making it appealing for groups where not everyone is equally passionate about cars. The angle for advisors selling to mixed-interest groups, anniversary couples, or alumni reunions where automotive heritage is a starting point but not the only theme.
Cost
STARTING PRICE
from $4,900 per person
Commission included
CALCULATED ON
Group size
12 guests
Travel month
May
Room type
Double occupancy
Final princing depends on group size, dates, and customizations.
Accomodation
The hotels shown are our main partners in each destination. At quote time we'll choose them together based on your client's needs.
Signature collection
Our collection features high standards 4-star hotels. The hotels mentioned are for reference only.
Bologna
4-star hotel near the historic center (specific name confirmed at Planning Call phase)
Milan
Design hotel near the fashion district (specific name confirmed at Planning Call phase)
Florence
Boutique hotel in the historic center (specific name confirmed at Planning Call phase)
Verona
boutique 4-star hotel near the Arena (specific name confirmed at Planning Call phase)
What’s included
Accomodation
- 9 nights in carefully selected hotels (specific properties confirmed during Planning Call phase)
Meals
- Daily breakfast
- Welcome dinner in Milan
- Olive oil tasting at a traditional Tuscan farmhouse
- Bolognese specialty tastings during the food walking tour
- Ferrari VIP gourmet lunch
- Ducati and Lamborghini regional lunch
- Valpolicella wine tastings
Activities
- Guided visit to the Alfa Romeo Museum in Arese
- Vintage Fiat 500 drive through the Tuscan countryside
- Bologna food capital guided walking tour
- Ferrari full VIP experience (museum, factory, Fiorano racetrack)
- Ducati and Lamborghini museums full day
- Verona private walking tour
- Valpolicella wine tour
Transportation
- High-speed train tickets — Milan → Florence → Bologna → Verona
- Luggage-free service between cities
- Private transportation for Motor Valley days and Tuscan Fiat 500 day
- Private departure transfer to Venice Airport
Local team and guides
- Italian tour leader, fluent in the group’s language, throughout the journey
- Top-certified local guides for all cultural and automotive experiences
- 24/7 on-the-ground assistance throughout the stay
Terms & Conditions
Mandatory
Minimum: 8 pax
Payment
- 30% deposit at booking
- 70% balance 60 days prior to departure
Departure date changes
- Free up to 90 days before departure
- From 89 days onward: changes subject to availability and third-party fees
Cancellation
- 60+ working days before departure: deposit non-refundable
- 59–51 working days: 50% of total tour cost
- 50 working days or less: 100% of total tour cost
Not included
- Tips, extras, hotel city taxes (payable on spot), and anything not listed under ‘Price Includes.’
These conditions apply to standard group tour bookings. Specific terms may vary depending on group type, booking lead time, hotel requirements, and destination. Your dedicated Group Travel specialist will confirm the applicable conditions at the time of proposal.
Our process
Planning call
We don’t start with an email. We start with a call. You tell us about your client — who they are, what they’ve already done, what they dream of, what they’d never accept. We ask the right questions. Then we build a proposal designed to sell itself: hotels, inclusions, margin structure — all aligned before your client sees anything.
Ready to sell – Zero deposit
Once you decide to move forward, we block the hotels, lock the exchange rate, and define the selling price. Cancellation terms are set and fixed. No deposit required at this stage — unless the hotel requires it, or for short-notice departures. You start your sales campaign with full clarity and zero exposure.
Group Assessment
As sales progress, we review allotments and minimums together — adjusting where needed, releasing what isn’t working. We take every measure to minimise cancellation risk. At this stage, we define the non-refundable deposit needed to move forward: between 10% and 30%, depending on the hotel.
Final settlement
Balance requested 90 days before departure. Predictable, clean, no surprises.
